Building a better version of the internet will require the use of innovative tools and technologies. Often referred to as the decentralized web, this vision of a free an open worldwide web is difficult to achieve, with discoverability of blockchain projects currently low for the average user. The newly-announced MarketSquare by blockchain developers ARK.io aims to change that narrative.
Why the Decentralized Web Matters
By browsing the internet, consumers are [un]willingly giving up personal information to large corporations. Primarily, social media networks such as Facebook and Twitter benefit from this situation whereas, for companies such as Alphabet and Amazon, they can leverage this data to influence user behavior.
Those users who value privacy on the internet are often forced to find alternatives. Rather than attempting to circumvent the online data harvesting frenzy, developers have taken it upon themselves to build something better, resulting in a growing list of decentralized web projects in development. All of these projects share the same goal: empowering the end user and wresting control from data harvesters.
Unlike the current internet, the decentralized web does not rely on centralized platforms. There will be no involvement from Google, Microsoft, Facebook, or anything other centralized authority or entity. Nor will there be a “cloud server” hosted in data center X, owned by company Y. Instead, users will be the ones involved, with data hosted in a distributed manner across hundreds and thousands of voluntary computers, with the community themselves determining how the internet looks like and what it contains.
The internet is designed to bring users closer together. Over the past few decades, it has only created more walled gardens, segregating users from one another. With only a few platforms gaining major traction, the internet experience hinges on the goodwill of select companies. That is not how things are supposed to be.
Building a Better Internet
Several dozen projects are currently in development to facilitate transitioning to a decentralized web.
Projects such as Peertube and Lbry will provide censorship-resistant video platforms. Sia is a decentralized marketplace for file storage. Different internet browsers are being developed, such as Brave and Blockstack. Their end functionality will remain the same — or perhaps even become better than before — but they will be without middlemen and hidden agendas.
The one downside to the current state of the decentralized web, however, is gaining access to these different projects. There is no convenient “dashboard” to explore everything this industry has to offer, which is where ARK.io’s solution comes in.
Known as MarketSquare, this platform will become the new frontpage for the decentralized web, from where users will be able to discover and interact with different projects and developers.
Considering the vast amount of businesses, blockchains, and applications available or in development, having a streamlined portal to access everything becomes crucial. Through MarketSquare, it becomes easier to explore different categories, learn about projects, and discover how one can contribute to building a decentralized web.
Currently still in alpha testing, a beta version of MarketSquare is expected to launch in Q4 2020, with the developers increasing the number of services and features to make everything more approachable.
Catering to both end users and developers is one of MarketSquare’s selling points. By introducing social features for regular users, and developer-oriented solutions for coders, they hope to help the decentralized web gain popularity and become more easily discoverable by the masses.
Disclaimer: this is a paid for, sponsored article. Ark is the source of this content and is responsible for the content, and the accuracy of the content. Virtual currency is not legal tender, is not backed by the government, and accounts and value balances are not subject to consumer protections. This article is for informational purposes only. The information does not constitute investment advice or an offer to invest.